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Rowan Services - Services by business type

Providers of clean alternative technologies

 

 


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Services by business type: Providers of clean alternative technologies


  

 

So, you have developed a great, new, clean technology.  It is obvious to you that this is the best thing since sliced bread, but for some reason you have not had the problem of being trampled underfoot by desperate customers. 

If you were to ask most companies about adopting new materials technologies they would say, “Been there, done that, and got the scars to prove it”.  There is a lot more to this market that just having a great product or a top notch sales team, or a really cool web site.  When a company comes to you to try that new technology they are entrusting you with their livelihood and their relations with their customers.  They are understandably cautious, they need to see for themselves that the product is real, it will work well, and it will not create any nasty surprises.  They need to know you will be able to supply enough product, in a timely manner, at a reasonable cost, and that if they specify it on their product you will still be there next year to supply it.

Because we are involved with developing and qualifying new technologies and consequently have relationships with a great many industries and defense organizations, we understand both sides of the divide – we understand the vagaries and uncertainties of product development as well as the requirements for validating, qualifying, specifying and bringing the technology to production.  We understand the markets for surface coatings and treatments and what the customer base in those markets requires.

Now is an excellent time to be coming to the market with clean products and processes, with new materials and cleaner and less energy-intensive fabrication methods.  But bringing those new technologies to market is not easy.  It requires a good understanding of the market, where the technology fits into that market, and what it will take to get into the market.

With our broad knowledge of materials, surface finishing processes and their markets, we can provide assistance to entrepreneurs bringing their products to market:

  • Market analysis to identify where your product really fits in the marketplace, and what it competes with

  • Identify specific potential customers and understand their needs and requirements

  • Help obtain specifications and standards so the process or product can be used commercially or in the defense department

  • Carry out cost-benefit analysis (using our C-MAT approach developed for DoD) to show potential users how the product will save them money

 

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