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So, you have developed a great,
new, clean technology. It is obvious to you that this is the best
thing since sliced bread, but for some reason you have not had the
problem of being trampled underfoot by desperate customers.
If you were to ask most
companies about adopting new materials technologies they would say,
“Been there, done that, and got the scars to prove it”. There is a
lot more to this market that just having a great product or a top
notch sales team, or a really cool web site. When a company comes
to you to try that new technology they are entrusting you with their
livelihood and their relations with their customers. They are
understandably cautious, they need to see for themselves that the
product is real, it will work well, and it will not create any nasty
surprises. They need to know you will be able to supply enough
product, in a timely manner, at a reasonable cost, and that if they
specify it on their product you will still be there next year to
supply it.
Because we are involved with
developing and qualifying new technologies and consequently have
relationships with a great many industries and defense
organizations, we understand both sides of the divide – we
understand the vagaries and uncertainties of product development as
well as the requirements for validating, qualifying, specifying and
bringing the technology to production. We understand the markets
for surface coatings and treatments and what the customer base in
those markets requires.
Now is an excellent time to be
coming to the market with clean products and processes, with new
materials and cleaner and less energy-intensive fabrication
methods. But bringing those new technologies to market is not
easy. It requires a good understanding of the market, where the
technology fits into that market, and what it will take to get into
the market.
With our broad knowledge of
materials, surface finishing processes and their markets, we can
provide assistance to entrepreneurs bringing their products to
market:
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Market analysis to identify where your product
really fits in the marketplace, and what it competes with
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Identify specific potential customers and
understand their needs and requirements
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Help obtain specifications and standards so the
process or product can be used commercially or in the defense
department
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Carry out cost-benefit analysis (using our C-MAT
approach developed for DoD) to show potential users how the
product will save them money
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