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Different types of businesses in
different industries will be affected by the rules in different
ways, depending on their product mix and their supplier base.
Complying with new environmental and health rules is not simply an
additional cost and bureaucratic imposition, but it is also an
opportunity to take market share from your less nimble or less
well-informed competitors. Seizing the market opportunity, however,
is likely to require rapid adoption of the most cost-effective new
technologies in order to jump ahead of the pack.
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OEMs
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Opportunity for supplying compliant products
ahead of the competition
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Responsible for ensuring compliance of
products to the end market
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Must ensure that suppliers provide
RoHS-compliant components
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OEM suppliers
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Opportunity to take market share from
competitors by supplying competitive “green” products to
meet OEM requirements
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Responsible for supplying RoHS-compliant
products
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May have to change processes or suppliers to
meet requirements
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Suppliers of
materials and chemicals
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Metal finishers
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Opportunity to reduce cost and improve
product mix
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Must meet OSHA standards
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Responsible for supplying RoHS-compliant
surface treatments
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Falling markets for non-compliant processes
and finishes
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Overhaul and repair
shops
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Opportunity to supply “green” products to
meet customer demand and leapfrog competitors
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Must meet OSHA standards even when servicing
older components and products that may contain Cr6+
compounds
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May need to supply overhauled components free
of Cr6+, Pb, Cd, etc. to meet new customer demand
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Companies supplying
alternative technologies
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Opportunities opening up for cleaner
technologies and materials
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Products must meet real commercial need
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Equipment and processes must make sense in
industrial segments to be served
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